Norech Holdings - Merch Field ConnectMERCH OPS
Norech Retail Execution & Merchandising OS

Smarter Merchandising.
Measurable Field Performance.

Equip your FMCG sales teams, route supervisors, and merchandising auditors with an offline-first mobile app that validates outlet visits, eliminates stockouts, audits retail fridges, and tracks real-time territory replenishment.

100%
Offline-First Sync
GPS + Geofence
Zero-Fraud Visit Proof
Real-Time
Fridge & Shelf Audits
Central Ops
Unified Norech Admin
Comprehensive Field Engine

Built for High-Velocity Retail Distribution

Manage the entire retail journey from morning route dispatch to store audits, cooler compliance, and instant distributor replenishment orders.

GPS-Verified Outlet Visits

Enforce geographic integrity with strict geofence radius checks. Reps check into registered stores with timestamps, eliminating fabricated visits and phantom route reports.

Cooler & Shelf Share Audits

Inspect asset condition, operating temperature, and competitor share of cooler. Capture verified photos of brand placements directly inside the audit journey.

Stockouts & Replenishment

Record on-shelf stock levels and create automated replenishment orders on the spot. Route orders directly to local depots before the store runs out of stock.

Offline-First Dexie Engine

Operate smoothly in remote kiosks, basement stores, and rural trade centers without mobile network coverage. Local IndexedDB caches audit data and syncs automatically when online.

Territory Performance & BI

Supervisor dashboard visualizes route completion percentages, daily target burn-down, rep rankings, and revenue potential per retail zone.

Enterprise Role Isolation

Strict RBAC separation between Field Reps (`/rep`), Route Supervisors (`/admin`), and Corporate Leadership (`/super-admin`) backed by Prisma & PostgreSQL.

Designed For the Full Distribution Chain

Empowering Every Stakeholder in the Market

🏢

FMCG Brand Owners

  • Protect retail asset investments
  • Quantify on-shelf brand availability
  • Prevent revenue loss from empty chillers
📦

Distributors & Wholesalers

  • Faster replenishment order turnover
  • Live route visibility & dispatching
  • Accurate forecasting of regional stock demand
👔

Territory Supervisors

  • Live tracking of field team locations
  • Automated anomaly and fraud alerts
  • Zero manual paper audit consolidation
🛵

Field Sales Reps

  • Lightweight, fast mobile PWA interface
  • Works with or without active data bundle
  • Clear daily route targets & commission visibility
Simple 4-Step Operational Loop

How Merch Field Connect Operates

STEP 01

Territory Dispatch

Supervisors assign daily store itineraries across retail zones in Dar es Salaam, Arusha, Mwanza, and regional hubs.

STEP 02

GPS Check-In

Rep arrives at the kiosk or supermarket. Geofence locks confirm presence on site before opening audit checklists.

STEP 03

Chiller & Stock Audit

Check cooler cleanliness, operating temperature, product planogram, and capture photographic audit proof.

STEP 04

Instant Replenish

Generate replenishment orders directly to the distributor warehouse, syncing in real-time or when back in network coverage.

Transparent Investment

Simple, Predictable Plans for Growing Teams & Enterprise Fleets

Flexible pricing in Tanzanian Shillings (TZS) tailored to fast-growing regional distributors and multinational FMCG corporations.

DISTRIBUTORS & REGIONAL SME

SME Growth Plan

Ideal for emerging brands, regional wholesalers, and distributors deploying up to 25 field sales reps.

25,000TZS / rep / month
Billed monthly or quarterly • Billed in TZS via Selcom / Bank
Included Features:
  • Up to 25 Active Field Rep Licenses
  • GPS-Verified Outlet Check-In & Geofencing
  • Offline-First PWA Mobile Workflows
  • On-Shelf Stockout & Replenishment Orders
  • Standard Chiller & Asset Inspection Forms
  • Supervisor Dashboard & CSV Export
Choose SME Growth
MOST POPULAR FOR ENTERPRISES
MULTINATIONAL & LARGE FLEETS

Corporate Fleet

For FMCG manufacturers, nationwide beverage bottlers, and retail conglomerates running 25 to 500+ field reps.

45,000TZS / rep / month
Volume discounts available (100+ reps) • Custom SLAs
Everything in SME Growth, plus:
  • Unlimited Rep Licenses & Unlimited Stores
  • Automated Cooler Planogram & Share-of-Shelf Audits
  • ERP / SAP / Selcom Payment Gateway Integration
  • Multi-Level Route Hierarchies & Fraud Alarms
  • Dedicated Technical Account Manager & 99.9% SLA
  • On-Premise or Custom Cloud Deployment Option
Deploy Corporate Fleet
Scale Your Distribution Today

Transform Your Field Team's Productivity

Request a tailored demonstration for your sales operations or speak with a Norech technology specialist.

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Questions & Answers

Frequently Asked Questions